Tiger in the Woods...
Recentul scandal in jurul lui Woods care a provocat o retragere (temporara/definitiva ???) a acestuia din golf , a devenit obiect de studiu a doi profesori Christopher R.Knittel and Victor Stango de la Universitatea din California shi anume efectele acestuia asupra capitalizarii companiilor cu care golferu' avea contracte...
Fragment :
"We estimate that in the days beginning with Tiger Woods' recent car accident and ending with his announced \indenite leave" from golf, shareholders of companies that Mr. Woods endorses lost $5-12 billion in wealth. We measure the losses relative to both the entire stock market and a set of competitor rms. Because most of the rms that Mr. Woods endorses are either large or owned by large parent companies, the losses are extremely widespread. Mr. Woods' top ve sponsors (Accenture, Nike, Gillette, Electronic Arts and Gatorade) lost 2-3 percent of their aggregate market value after the accident, and his core sports-related sponsors EA, Nike and PepsiCo (Gatorade) lost over four percent. The pace of losses slowed by December 11, the date on which Mr. Woods announced his leave from golf, but as late as December 17 shareholders had not recovered their losses."
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2009-12-29 07:18:00