“Make the very best products. Business will follow” is too simplistic. In fact, it is a common hacker fallacy. Even if your product is the best in the world, nobody will buy it unless they hear about it.
The fact is, Apple has great PR, advertising, and product placement, which is all essential to their success. That is why, in addition to designing and developing, Jonathan Ive says how Apple strives to “bring to market good products.”
