Romania is going to be promoted as a tourist destination on CNN, Eurosport and Euronews, for one year, starting this week, according to the Tourism and Development Ministry.
Romania’s promotion campaign as a tourist destination will consist of three promotional ads, one general of 30 seconds, and two others of 20 seconds each, which promote cultural and nature tourism.
The three TV stations were chosen based on the audience data among persons with over-average incomes, who travel for business and pleasure, at least six times a year, according to the European Media and Marketing Survey (EMS) for 2010.
The total value of the promotional campaign is 4.96 million Euros (including VAT), money covered by EU funds.
Last year, Romania’s Tourism Ministry launched a new country-brand campaign to attract foreign tourists. Under the slogan “Explore the Carpathian garden!”, Romania is presented as a tourist destination for explorers, for unconventional tourism.
