Development of logo and visual identity guide for Jurnal Trust Media.
Jurnal de Chişinău is a media product present on the local market since 1999 — one with wide experience behind. In October, 2009, it becomes Jurnal Trust Media — a press concern, with several communication channels, which offers objective, actual and impartial information. Once with the extension of communication channels, a restyling for the basic logo is needed. Also new logos are needed for the complementary brands: Jurnal Trust Media, Jurnal de Chişinău, Jurnal.md, JurnalTV and JurnalFM.
The meta-logo — the inscription is being repeated in different color variants of complimentary to Jurnal brands. The graphic symbol is abstract — a dialog box, apostrophe, “J” letter, up-arrow.
For different occasions logo is used in linear, bilinear and compact compositions. Also exists a variety of colors to be used with this compositions.
Brand book extract: logo, stylistics, requisite, recommendations for logo application.
Sursa: IMAGO