The emir of al Qaeda in Iraq (AQI), Abu Bakr al Baghdadi (also known as Abu Dua), has announced a new brand for his organization's efforts: the "Islamic State in Iraq and the Levant." The new name replaces all previous brands used by al Qaeda's affiliates in Iraq and Syria, including the Al Nusrah Front.
Al Baghdadi's announcement came in an audio message which was released online on April 8.