Alex Pettyfer was honored at this year's ShoWest as the Male Star of Tomorrow, which I guess is the only appropriate award to give to a guy who, er, no one has actually heard of. Pettyfer is the star of this summer's Beastly (along with Vanessa Hudgens), and clearly his star is already rising, because he's got another major project on his plate as well. Variety is reporting that Pettyfer is in
